Hello everyone!
In 2023, Dubrovnik received one of the most prestigious recognitions in Croatian tourism — it was officially named Croatia’s Tourism Champion. This title carries enormous significance, especially for a city that has long walked the fine line between overwhelming popularity and cultural preservation.
A Well-Deserved Recognition
The “Tourism Champion of Croatia” award highlights excellence in tourism services, cultural promotion, and sustainable development. It celebrates destinations that not only attract global travelers but also manage to do so while protecting their authenticity.
For Dubrovnik, this is more than a trophy — it’s a powerful message to the world: the Pearl of the Adriatic is not only beautiful but also responsible and ready for the future.
After years of being labeled as “overcrowded,” Dubrovnik has taken serious steps to balance tourism and local life, implementing thoughtful strategies to preserve its identity while remaining welcoming to visitors.
Why This Matters for Dubrovnik
Tourism is the lifeblood of Dubrovnik’s economy. The city is known for its UNESCO-listed Old Town, medieval charm, dramatic coastline, and cultural richness. Tourism supports thousands of jobs, fuels regional development, and enhances local infrastructure.
This award solidifies Dubrovnik’s reputation as a world-class destination that offers not only visual splendor but also exceptional hospitality, meaningful experiences, and a commitment to sustainability.
More than ever, the city is focused on responsible travel — finding ways to reduce the impact on the environment, involve local communities, and ensure long-term preservation of its treasures.
A City of Timeless Beauty
Dubrovnik is a city where every stone has a story. From the fortified walls that frame the Old Town, to the elegant Gothic palaces and baroque churches, it’s a living museum overlooking the crystal-clear Adriatic Sea.
Visitors can enjoy everything from:
- Walks along the City Walls
- Day trips to Lokrum or the Elaphiti Islands
- Sunset dinners with fresh seafood
- Wine tastings and traditional cuisine
- Cultural festivals and open-air concerts
And all this is within a city that has learned how to welcome the world — without losing its soul.
Sustainability at the Heart
Dubrovnik’s award is not only for beauty or popularity — it reflects the city’s strategic shift towards sustainable tourism. Authorities and locals alike are working to:
- Manage cruise traffic
- Spread visitor flow throughout the year
- Promote local products and experiences
- Encourage longer, deeper stays over quick visits
This thoughtful approach ensures that visitors enjoy an authentic Dubrovnik — and that future generations will too.
Planning Your Visit
There has never been a better time to visit Dubrovnik. With improved accessibility, including direct and connecting flights from the US, Europe, and beyond, planning your adventure is easier than ever.
So whether you’re coming for the Game of Thrones sites, a romantic getaway, or simply to feel the history under your feet — Dubrovnik is ready to welcome you with open arms, breathtaking views, and a champion’s heart.
See you soon,
Vesna